Mastering the Entire Appointment Setting Process – Part 1
Paul Weyland discusses how to improve your efforts to gain prospects’ attention and your...
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Broadcast Selling Is Always Evolving – Are You? – Part 1
LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective. Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants. Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.
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5 Common Brand Mistakes And How To Avoid Them Q&A – Part 2
LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:
- How can my team practice developing brand campaigns?
- How do you approach a business that loves their brand, but it’s pretty lousy?
Setting Ourselves Up to Win 4x More Local Direct Business!
In this session, Paul Weyland uses a real headline to get an appointment with the decision maker....
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What’s All This Fuss over Mobile to Social Device ID Targeting and OTT?
Why are you likely losing significant market share to these newer digital options? Today (and...
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Creative and Innovation: Your Unique Competitive Advantage
Stuck writing ads for your clients? During this webinar, peek inside Tim Burt’s powerful “Ad...
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Digital Ad Opportunities for Today’s Broadcast Seller
Hear first-hand what a broadcaster thinks about how you can personally be more relevant moving...
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Attitudes are Contagious – How’s Yours? Why It Matters to Your Bottom Line!
We all know that selling requires a disciplined mind set and it requires us to be at the top of...
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Selling Local Automotive Advertising Going Forward
We all need to be better than ever. Why? Your local dealers are experiencing huge challenges after...
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Uh, We Give Great Customer Service, Right?
Getting a customer is tough. Keeping that customer is even tougher! But, many of us aren’t really...
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