LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective.  Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants.  Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.

Why are you likely losing significant market share to these newer digital options? Today (and...