Top 10 Tips On How To Be A Broadcast Sales Superstar! – Part 3
Beginning his career as on-air talent which led to him being nationally recognized as an award-winning major market radio program director, LBS Broadcast Selling Expert,...
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Top 10 Tips On How To Be A Broadcast Sales Superstar! – Part 4
Beginning his career as on-air talent which led to him being nationally recognized as an award-winning major market radio program director, LBS Broadcast Selling Expert,...
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Top 10 Tips On How To Be A Broadcast Sales Superstar! – Part 5
Beginning his career as on-air talent which led to him being nationally recognized as an award-winning major market radio program director, LBS Broadcast Selling Expert,...
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Top 10 Tips On How To Be A Broadcast Sales Superstar! – Part 6
Beginning his career as on-air talent which led to him being nationally recognized as an award-winning major market radio program director, LBS Broadcast Selling Expert,...
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Top 10 Tips On How To Be A Broadcast Sales Superstar! – Part 7
Beginning his career as on-air talent which led to him being nationally recognized as an award-winning major market radio program director, LBS Broadcast Selling Expert,...
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Mastering the Entire Appointment Setting Process – Part 1
Paul Weyland discusses how to improve your efforts to gain prospects’ attention and your client’s interest as you labor to establish more meaningful...
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Broadcast Selling Is Always Evolving – Are You? – Part 1
LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective. Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants. Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.
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5 Common Brand Mistakes And How To Avoid Them Q&A – Part 2
LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:
- How can my team practice developing brand campaigns?
- How do you approach a business that loves their brand, but it’s pretty lousy?
Setting Ourselves Up to Win 4x More Local Direct Business!
In this session, Paul Weyland uses a real headline to get an appointment with the decision maker. Then he’ll make the best presentation the client has NEVER heard, and ask...
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What’s All This Fuss over Mobile to Social Device ID Targeting and OTT?
Why are you likely losing significant market share to these newer digital options? Today (and tomorrow), every broadcaster must be able to discuss digital possibilities with...
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