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Once Again, An Upfront Like No Other

Once Again, An Upfront Like No Other

Media

Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...

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Expect TV ad prices to rise this year

Expect TV ad prices to rise this year

Media

Several forces are driving up costs per thousand (CPMs) on both linear and connected TV (CTV). On...

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Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective

Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective

Media

Thanks to Paramount Advertising for sponsoring Digiday’s upfront week coverage and...

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TV ad leaders say Nielsen measurement alternatives not ready for prime time

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Media

Credit: Composite image: iStock Issues surrounding Nielsen measurement have been a hot topic...

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Amid Streaming Boom, Some Companies Love Linear TV

Amid Streaming Boom, Some Companies Love Linear TV

Media

THR illustration / Adobe Stock When the upfronts return to New York City in mid-May after a...

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The Big Story: Retail Media Rundown And Nielsen’s Buyer

The Big Story: Retail Media Rundown And Nielsen’s Buyer

Media

Topics that data-driven advertisers care about are reaching the C-suite in retail earnings...

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