Once Again, An Upfront Like No Other
Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...
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Expect TV ad prices to rise this year
Several forces are driving up costs per thousand (CPMs) on both linear and connected TV (CTV). On...
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TV ad leaders say Nielsen measurement alternatives not ready for prime time
Credit: Composite image: iStock Issues surrounding Nielsen measurement have been a hot topic...
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Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
Thanks to Paramount Advertising for sponsoring Digiday’s upfront week coverage and...
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Amid Streaming Boom, Some Companies Love Linear TV
THR illustration / Adobe Stock When the upfronts return to New York City in mid-May after a...
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The Big Story: Retail Media Rundown And Nielsen’s Buyer
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings...
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How media conglomerates are plotting the future of measurement and identity
Retrieved from Unsplash on July 22, 2021 NBCUniversal has two marquee events this month, the...
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CTV Publishers Can Learn A Lot From Linear TV Ads (Really)
“ On TV & Video ” is a column exploring opportunities and challenges in advanced...
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Media companies, testing alternative measurement options, are loosening Nielsen’s grip on the ecosystem
Francis Scialabba Media companies using Nielsen got burned a year ago. Now, they could be finally...
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70% Of Buyers Say All TV Should Be Bought On Impressions
More than 70% of media buyers in the U.S. and three other key markets agree that all forms of...
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