Why Netflix Chose Microsoft to Power Its Advertising Ambitions
Mario Tama/Getty Images Not long after it unveiled its intent to get into the advertising business...
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CTV Impressions Rise 23% in Q1 as Advertisers Fully Embrace the Channel, According to Extreme Reach Report
Desktop impressions decrease, returning to pre-pandemic level, while 30-second ads reach...
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2021 Video Ad Spend & 2022 Outlook
Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into...
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Video Marketing in This Digital Era
Do you use social media platforms like TikTok or Instagram? If so, you are the new target market...
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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making...
Read MoreDigital Media and Marketing Industry Trends Weekly
The digital media industry is constantly changing. The latest updates to this rapidly-growing field can be found in the […]- Click here to read the full story from www.linkedin.com
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Mobile in-app emerging as preferred digital advertising channel: Study
Mobile app PubMatic, a sell-side platform catering to digital advertising, has released the...
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United States: Digital Advertising: Five Things To Expect In 2022
1. Renewed focus on transparency in programmatic media buying The Association of National...
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TV tops in video for reaching advertisers’ goals, survey finds
Courtesy of Vizio Dive Brief: TV, in all forms including connected TV, is newly considered the...
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Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Mobile media top the list of 2022 media priorities, according to a November online survey of 230...
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