LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• Do you have any headlines for florists?
• I have been explaining to clients that packages and promos are great for good will, but don’t necessarily give them a chance at their best messaging. I am doing well at selling these, but want to move some to regular advertising. Is this a good or bad approach? Do you have other suggestions?
• I’m an appointment setter for our sales department. How do I set appointments and bring information to the table without overstepping?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• How would you go about closing a sale after many proposal meetings with a single customer? They say they are very interested and have told me many times they are discussing but I am trying to temper my thoughts that they are just wasting my time.
• How do you get a busy restaurant owner to sit down with you to hear your headline?
• What do you think about using a headline to the effect of “I have a way to help use your co-op dollars more effectively.”?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• How do you initially grab and keep a prospect’s attention?
• Do you have thoughts on trying to get an appointment by bringing cookies or donuts to the client?
• What do you think about using promos/packages as a way to get in the door to get an appointment?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• What kind of a headline can I use with a local tire store?
• Would you advise playing a spec spot on the phone to get an appointment?
• Is asking a prospect “why should people come to you?” a good headline?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• Do you have any headline suggestions for restaurant owners?
• Regarding your statement that “your competitor is making a mistake”…. Is the “mistake” that the other competitor is making that they are not on the air, or are we to find a mistake that may be less obvious? Still unclear as to how to present what the “mistake” is.
• How do I get an appointment with a small business owner who says they can’t afford radio?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• I am making the transition from a long-time Marketing and Promotions Director position to sales. Any advice for me?
• How do you get to the decision makers for larger companies?
• I’m understanding headlines to be more like script ideas than a way to actually get appointments, is that correct?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• What you do say to the client who says they don’t have a budget for advertising?
• What would be your headline summarizing the old classic “What sets your business apart from your competition?”
• Would saying “your competitor has more business than he can keep up with” make me come across as not trustworthy? Is there a better way to phrase it?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• I made a cold call that led to a full CNA appointment. We are always told to get a budget, but they wouldn’t give me one. However, they told me they wouldn’t bat an eye at any amounts as long as it is something they feel would work for them. It is a roofing company and I am unsure how to approach this without a budget. I don’t want to go too high or too low. Any suggestions?
• I work in a smaller market. Our local businesses are definitely no-nonsense types. They don’t like sales pitches like “million dollar ideas”. Do you have any other headlines that are more community/local focused, but not overused?
• How do you get past people who say, “Well I’m just not interested.”?