Business and Media Math: Ad Agency Commissions
Ron Steiner explains the math behind advertising agency commissions, including how to find net and...
Read MoreRon Steiner explains the math behind advertising agency commissions, including how to find net and...
Read MoreUsing several examples, Ron Steiner walks you through the different types of averages, including...
Read MoreRon Steiner discusses the concept of indexing and how it is used to compare television advertising...
Read MoreRon Steiner explains how to use relative value, cost per thousand, and cost per point to compare...
Read MoreRon Steiner defines the essential terms you need understand when performing ratings...
Read MoreRon Steiner explains how to calculate Homes Using Television (HUT).
Read MoreRon Steiner shares the mathematical formulas for calculating television marketing numbers, such as...
Read MoreRon Steiner explains the terms reach and frequency and how each is calculated.
Read MoreRon Steiner provides more formulas using reach and frequency and explains how to use each one in...
Read MoreRon Steiner explains the methodology behind the numbers provided in the NSI Rating Book. This...
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