Display Ads: Setting Expectations, Part 1
Stephen Warley begins his two-part series on setting expectations with a look at advertising niches and educating clients about results.
Read More
Display Ads: Setting Expectations, Part 2
Stephen Warley concludes his look at setting expectations by examining the metrics for your station’s website that you and your clients need to understand.
Read More
Display Ads: Alternative Sales Goals
Stephen Warley discusses moving beyond commodity pricing and total impressions toward more meaningful sales goals for display ads.
Read More
Travel Case Study
Emmis Interactive shares an integrated travel industry case study. Digital campaign elements powered by GeoStation.
Read More
Real Estate Case Study
Leon Spencer, LBS Digital Ad Expert, shares the details of a real estate case study executed with a simple website to generate leads. In this session, Leon addresses the...
Read More
Pets Connect Promotion
Jim Williams, General Sales Manager at WSLP-FM in Lake Placid, NY, shares a successful, low-maintenance promotion combining a local humane society and several online...
Read More
Online Auto Event
Lisa Phillips, Interactive Sales Manager at the Long Island Radio Group in New York, shares a promotion that moves the classic auto dealer event online.
Read More
“Which Mom Is Yours?” Promotion
Emmis Interactive shares a Mother’s Day spa promotion case study. Digital campaign elements powered by GeoStation.
Read More
Sonic Birthday Blast Promotion
Emmis Interactive shares a fast food restaurant case study. Digital campaign elements powered by GeoStation.
Read More
Valentine’s Day Promotion
Digital Ad Expert Leon Spencer shares a digital-only approach to a Valentine’s Day promotion. This case study shows how Facebook was used to meet a local...
Read More