Aaron Crone, the digital sales manager at KIAH-TV Channel 39 in Houston, shares two case studies of successful mobile promotions his station developed for clients.

In this series, Adam Shapiro discusses the ins and outs of mobile advertising for broadcasters. He explains why it matters, why you can’t wait, and what you should be...

Adam Shapiro introduces the basic mobile technologies, covers the differences between mobile and web, and provides resources for learning more.

Adam Shapiro looks at how mobile makes you think differently, and how you can more effectively sell mobile opportunities.

Adam Shapiro explains that mobile is not just about apps, while showing what else you could be doing with mobile.

Adam Shapiro examines why you should and shouldn’t use apps, and if you do, where you need to focus.

Adam Shapiro discusses how to use mobile to attract passionate users and make your audience part of the conversation.

Adam Shapiro answers the question, “Adam, what are some easy ways for a station to get into mobile?”

Adam Shapiro looks at newer mobile technologies and how they can help your station.

Adam Shapiro offers several quick and inexpensive ways to jump into mobile.