Harnessing AI for Broadcast Sales & Promotions – Part 2
LBS Creative and AI Expert, Tim Burt, shares practical tips and real-world examples for incorporating Artificial Intelligence (AI) into your daily workflow and discusses how...
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Harnessing AI for Broadcast Sales & Promotions – Part 1
LBS Creative and AI Expert, Tim Burt, shares practical tips and real-world examples for incorporating Artificial Intelligence (AI) into your daily workflow and discusses how...
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Integrating Digital – Your Team, Your Vendors, Your Clients
LBS President Gary Moore discusses an integrated team culture, what you need from vendors, and a strategy for showing prospects and customers the value your station brings...
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The High Cost of Inaction
Chris Fleming, President of CD Media Consulting, explains the danger of doing nothing, the importance of calculating risks, and the rewards of wisely choosing which risks to...
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Integrating Digital – Strategies and Dangers
LBS President Gary Moore discusses some key principles and strategies you need to implement in your station today. In addition, Gary covers a VITAL no-no that far too many...
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Transference
Chris Fleming, President of CD Media Consulting, warns about the pitfalls of being unsure, the benefits of being confident, and what happens when we transfer each of those...
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The Price Anchor
Chris Fleming, President of CD Media Consulting, describes and cautions against the danger of pursuing prospects with discounts.
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What Is Your Blind Spot?
Chris Fleming, President of CD Media Consulting, describes the disadvantages to being blind to your own professional blind spots and what to do about it!
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Spend Less Time on Non-Selling Activities
Chris Fleming, President of CD Media Consulting, shares some thought-provoking comments about how easy it is to rob ourselves of prime selling opportunities by failing to...
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Integrating Digital – Real Approaches
LBS President Gary Moore discusses two innovative solutions that you can employ today and three ways that your peers are using integrated solutions right now! Click here to...
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