Chris Fleming, President of CD Media Consulting, describes the preexisting conditions, reasons, and qualifications that go into the decision of firing a client.

Chris Fleming, President of CD Media Consulting, shares his thoughts on clients asking for “added value”, how to respond, and what you should be offering...

Chris Fleming, President of CD Media Consulting, suggests that original ideas are a primary source of strong revenue streams for you, your station, and your customers!

Chris Fleming, President of CD Media Consulting, explains how the fear of loss and the hope of gain work against each other and how you can use them both to increase your...

Chris Fleming, President of CD Media Consulting, warns about the certainty that a prospect will tell us “no” and why we should develop a plan for when this...

Chris Fleming, President of CD Media Consulting, shares why making decisions to satisfy short-term goals can hurt in the long run!

Chris Fleming, President of CD Media Consulting, describes the selling tenacity of a beach vendor and what broadcasters can learn from being relentless.

Chris Fleming, President of CD Media Consulting, defines 60/40 and warns about the dangers of making too many decisions based on our emotions.

Chris Fleming, President of CD Media Consulting, shares the dangers of allowing too much time to pass during the sales process and the importance of keeping it moving along at a proper pace.