Chris Fleming, President of CD Media Consulting, describes the selling tenacity of a beach vendor and what broadcasters can learn from being relentless.

Chris Fleming, President of CD Media Consulting, defines 60/40 and warns about the dangers of making too many decisions based on our emotions.

Chris Fleming, President of CD Media Consulting, shares the dangers of allowing too much time to pass during the sales process and the importance of keeping it moving along at a proper pace.