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Google: YouTube Price Increase Does Not Really Change Anything

Google: YouTube Price Increase Does Not Really Change Anything

Digital Media

PM Images Quick Background We just found out that Alphabet (NASDAQ: GOOG )(NASDAQ: GOOGL ) is...

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Digital marketing: A shift in media strategy

Digital Media

Digital has challenged – and inspired – marketers, media planners, buyers, and strategists, to look beyond traditional media channels […] – Click here to read the full story from www.msn.com

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Trump returns to Facebook — the same day he’s reinstated on YouTube by Google

Digital Media

Google says its decision to reinstate Trump’s access to YouTube came after the company ‘carefully evaluated the continued risk […] – Click here to read the full story from www.morningstar.com

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Top 10 Digital Marketing Trends To Include In 2023 Strategies

Top 10 Digital Marketing Trends To Include In 2023 Strategies

Digital Media

Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on...

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Which social media giants will suffer most in the digital ad downswing?

Which social media giants will suffer most in the digital ad downswing?

Digital Media

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by...

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YouTube is killing the overlay ad format next month

YouTube is killing the overlay ad format next month

Digital Media

Enlarge / A YouTube overlay ad. YouTube / Summit Entertainment Here’s something you...

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What Brands Need To Know: Search & Display Advertising In 2023

What Brands Need To Know: Search & Display Advertising In 2023

Digital Media

From changes in data availability, to the growth of new platforms, to shifting customer behavior,...

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Pinterest is testing a new premium video ad format on its app’s search tab

Pinterest is testing a new premium video ad format on its app’s search tab

Digital Media

Image Credits: TechCrunch Pinterest has begun alpha testing a new advertising product that allows...

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Google Ads Performance Max Adds Brand Exclusions, Page Feeds, Video Creation & More Reporting

Google Ads Performance Max Adds Brand Exclusions, Page Feeds, Video Creation & More Reporting

Digital Media

Google Ads announced four new features coming soon to Performance Max, including campaign-level...

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Daily Digital Video Use Estimated To Top Linear TV Usage This Year, Linear To Sink 6.4%

Daily Digital Video Use Estimated To Top Linear TV Usage This Year, Linear To Sink 6.4%

Digital Media

Daily linear TV video usage is estimated to now sink 6.4% this year to 2 hours/55 minutes a day...

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