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3 areas where digital ad spending doesn’t match up with consumer habits

3 areas where digital ad spending doesn’t match up with consumer habits

Digital Media

Our forecast data reveals a mismatch between marketers who have been quick to transition to...

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YouTube is going to remove some ad controls for creators

YouTube is going to remove some ad controls for creators

Digital Media

Illustration by Alex Castro / The Verge YouTube is making some notable changes to the ad controls...

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YouTube kids’ ad placement issue raises brand doubts but hasn’t hurt Google’s US ad revenue

YouTube kids’ ad placement issue raises brand doubts but hasn’t hurt Google’s US ad revenue

Digital Media

YouTube is under fire for ads running on videos made for kids, though it says they break no rules....

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B2B Digital Ad Spend Forecast 2023

B2B Digital Ad Spend Forecast 2023

Digital Media

One-Pager Daily News Article Nielsen finally launches a big data currency, but with worrying...

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CTV ad spend hits record-breaking $1 billion in June

Digital Media

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by […] – Click here to read the full story from martech.org

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Almost 90% of marketers choose Facebook for social media advertising

Almost 90% of marketers choose Facebook for social media advertising

Digital Media

Although the social media landscape is constantly changing and evolving, with new players fighting...

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Teens Are ‘Digital Natives,’ But More Susceptible to Online Conspiracies Than Adults

Teens Are ‘Digital Natives,’ But More Susceptible to Online Conspiracies Than Adults

Digital Media

iStock/Getty Today’s teens have been raised on smartphones—literally. The first iPhone came out 16...

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A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight

A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight

Digital Media

With the rise of TikTok and all its copycats, there are plenty of ad opportunities to keep up...

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Alarming New Research Says YouTube Continues To Track Kids Through Its Video Ads

Alarming New Research Says YouTube Continues To Track Kids Through Its Video Ads

Digital Media

The latest study by Adalytics is shedding light on YouTube’s ongoing behavior to track children...

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Google repays advertisers after report of low-quality ads

Google repays advertisers after report of low-quality ads

Digital Media

Google is supposed to run YouTube-style ads on quality sites, but a study found that’s not...

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