3 areas where digital ad spending doesn’t match up with consumer habits
Our forecast data reveals a mismatch between marketers who have been quick to transition to...
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YouTube is going to remove some ad controls for creators
Illustration by Alex Castro / The Verge YouTube is making some notable changes to the ad controls...
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YouTube kids’ ad placement issue raises brand doubts but hasn’t hurt Google’s US ad revenue
YouTube is under fire for ads running on videos made for kids, though it says they break no rules....
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B2B Digital Ad Spend Forecast 2023
One-Pager Daily News Article Nielsen finally launches a big data currency, but with worrying...
Read MoreCTV ad spend hits record-breaking $1 billion in June
Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by […] – Click here to read the full story from martech.org
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Almost 90% of marketers choose Facebook for social media advertising
Although the social media landscape is constantly changing and evolving, with new players fighting...
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Teens Are ‘Digital Natives,’ But More Susceptible to Online Conspiracies Than Adults
iStock/Getty Today’s teens have been raised on smartphones—literally. The first iPhone came out 16...
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A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight
With the rise of TikTok and all its copycats, there are plenty of ad opportunities to keep up...
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Alarming New Research Says YouTube Continues To Track Kids Through Its Video Ads
The latest study by Adalytics is shedding light on YouTube’s ongoing behavior to track children...
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Google repays advertisers after report of low-quality ads
Google is supposed to run YouTube-style ads on quality sites, but a study found that’s not...
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