Why TikTok Is Uniquely Addictive (And What To Do About It)
TikTok’s slogan is “Make Your Day,” but the popular social media app can just as...
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Instagram’s TikTok Identity Crisis: Focusing on Reels Isn’t Working
Illustration by Laura Sirvent Instagram is having an identity crisis. The once-cool social...
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YouTube’s Results Show The Bifurcation In Digital Advertising Is Here
Summary YouTube’s results show a bigger divide among digital advertising companies....
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Social media revenue growth expected to slow as TikTok, Apple compete
July 21 (Reuters) – Wall Street is bracing for the slowest global revenue growth in the...
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10 New Social Media Platforms & Apps To Have On Your Radar
According to an April 2022 study, there are 4.65 billion social media users globally. This means...
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3 Marketing Lessons From Gen Z’s Favorite Brands
As the first generation that’s fully digitally native Gen Zers –those born between...
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Why Netflix Chose Microsoft to Power Its Advertising Ambitions
Mario Tama/Getty Images Not long after it unveiled its intent to get into the advertising business...
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Senior citizens are more connected to social media than millennials and Gen Z, suggests new report
The report indicates that people between the ages of 46 and 60 (97%) and those over 60 (95%) say...
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Time spent with media to slump in US and Canada, but digital formats will grow
The trend: Consumers in the US and Canada are expected to decrease their total time spent...
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A Digest of American Media Consumption Habits in Q1 2022
As the nation recovers from the pandemic, we are now facing the fallout from two years of sporadic...
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