The Must Know Social Media Usage and Growth Statistics for 2023
Social media has become the fastest-adopted technology globally and has grown big today. It has...
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How Calls for Social Media Block Are Hitting Celebrities
Celebrities like Kim Kardashian and Adam Sandler are losing hundreds of thousands of followers on...
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CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend
Ivy Liu This is the first installment in Modern Retail’s 2024 CMO Strategies series that analyzes...
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YouTube is using pop-ups to tell people to stop using ad blockers, frustrating users
YouTube is using pop-up ads to tell users to stop using ad-blockers while watching videos. YouTube...
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TikTok tells advertisers it won’t back down as US ban looms
Around 300 media executives attended TikTok’s 2024 NewFronts presentation. (Photo; Katie...
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YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360
Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff...
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The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
We laughed. We scoffed . But now it’s real: TikTok faces a possible ban in the US. This week,...
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Amazon’s Prime Video and Netflix are crashing TV’s ad-selling party
Zach and Bliss in a recent episode of Netflix’s “Love Is Blind.” Over the last decade, streaming...
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Child influencers at risk as legislators look to regulate sharenting
Ruby Franke made headlines in February as the popular YouTuber, with over 2.3 million followers,...
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
Comic: New Cable Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here ....
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