The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
We laughed. We scoffed . But now it’s real: TikTok faces a possible ban in the US. This week,...
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Amazon’s Prime Video and Netflix are crashing TV’s ad-selling party
Zach and Bliss in a recent episode of Netflix’s “Love Is Blind.” Over the last decade, streaming...
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Child influencers at risk as legislators look to regulate sharenting
Ruby Franke made headlines in February as the popular YouTuber, with over 2.3 million followers,...
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
Comic: New Cable Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here ....
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Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google Ads now offers generative AI tools to create images for Demand Gen campaigns. Advertisers...
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The YouTube Ad Blocker Crackdown Is Ramping Up
Google’s YouTube is ramping up its crackdown on privacy-preserving ad blockers to include third...
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TikTok Joins Ranks of Internet Traffic ‘Supergiants’: Data
Illustration: Variety VIP+ While its fate in the U.S. hangs in the balance , TikTok can add a...
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Instagram makes more money from ads than YouTube does, and it has for years
Image: Kristen Radtke / The Verge In a motion Meta filed on Friday to try and get the FTC’s...
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New social media features and updates to know this week
Welcome back! From major updates to shifts to longer-form video to minor tweaks, this week’s...
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Breaking free: How successful is advertising on ‘new’ media?
The EU fears deepfakes and other AI-generated risks on social media could sway upcoming elections...
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