Article Summary:
A new survey from branding agency Monigle ranks the 10 most trusted health system brands based on feedback from 27,269 healthcare decision-makers. The study highlights how trust in healthcare providers has increased, with UAB Medicine in Birmingham, Alabama, securing the top spot. Other highly ranked systems include Mayo Clinic, Duke Health, and Johns Hopkins Medicine, all recognized for their commitment to patient care, transparency, and innovation. The report underscores the growing importance of brand perception in healthcare, as consumers increasingly seek providers that prioritize empathy, responsiveness, and clear communication.
Local Business Types for Broadcasters to Consider Contacting:
- Independent Health Clinics – These businesses can leverage the trust theme by promoting personalized, patient-first care through broadcast campaigns.
- Health and Wellness Coaching Services – As trust in healthcare grows, wellness coaches can position themselves as complementary resources for preventive care and lifestyle management.
- Local Pharmacies – Community pharmacies can highlight their role in delivering trusted, accessible healthcare solutions, emphasizing personal service and reliability.
Three Creative Campaign Ideas for Broadcasters to Consider:
- Radio Station Commercial Idea: “Healthcare You Can Trust” – A campaign featuring testimonials from patients and providers, reinforcing the importance of trust in medical decisions.
- TV Station Commercial Idea: “The Future of Care Starts Here” – A visually engaging ad showcasing how top-ranked health systems integrate innovation and patient-centered care.
- Digital Advertising Campaign Idea: “Your Health, Your Choice” – An interactive campaign inviting users to share their experiences with trusted healthcare providers, with promotions from local clinics, pharmacies, and wellness services.
Source Acknowledgment:
This LBS Ad Intel summary is based on information from Becker’s Hospital Review.
