Dream Local Digital Founder and CEO, Shannon Kinney, answers LIVE broadcaster questions! In this session:

  • How can I stay motivated?
  • How do the best sellers really see digital options?
  • How important is it to properly target the advertisers best customer demographic?
  • What are your favorite online media platforms for getting customers into a car dealership?
  • Do you have any suggestions for the best way to leverage my TV audience to help a client’s online campaign to be more successful? They currently use Facebook and OTT.
  • We are going to start selling social media advertising through our radio station. We have a great website that we sell, but how do we monetize Facebook? Do we break it down by posts, by followers, by likes, or some other way?
  • Which CRM would you recommend for broadcasters?
  • What do you believe are the best local categories to prospect for digital revenue?
  • So much of our business world is driven by hot and new, but passing, fads. Do you have a methodology for linking products to client needs?
  • Shannon, your cat is a great example of touching peoples’ heart strings! How can we genuinely touch the heart of our prospects and clients during our sales efforts?