LBS Broadcast Selling Expert, Paul Weyland, shares his thoughts on excellence with our local direct clients. This presentation includes:
- How to become a top biller in your market regardless of ratings (or lack of them), format/programming, or geography
- How to come up with ideas your prospect would have never come up with on their own
- How to get appointments with even the toughest local direct decision makers
- How to handle even the most difficult objections
- How to ask for and get long-term commitments
