In today’s competitive landscape, achieving sales success requires skill and strategic thinking like never before. As we step into an era where local broadcast sales are more critical than ever to a station’s success, it’s time to elevate your knowledge and motivational foundation. Knowing why you are so important to your station’s brand helps support your efforts to become a Top 10% Seller in your market. Melody Spann Cooper, CEO and Chairman of Midway Broadcasting delivers a motivating and inspiring approach to our mission from the perspective of a broadcast executive.