LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:
- Cold calls are tough for me. What was your approach for your typical cold call, did you always have a script and a spec ad? What else should I do on cold calls to get further results?
- I am new to selling broadcast. Do you have any advice on prospecting a potentially high-value vertical? How do you decide what type of businesses are worth your time and effort?
- We have no formal sales system in place at my station. What should I do to develop my own successful system to follow?
