Learn the strengths and weaknesses of the local outdoor ad options and how you can position your station most effectively against them! Click here to download the handouts for this session Click here to download the slides for...

Learn the strengths and weaknesses of local radio stations and how you can position your station most effectively against them! Click here to download the slides for this session

Learn the strengths and weaknesses of the local newspaper and how you can position your station most effectively against it! Click here to download the handouts for this session Click here to download the slides for this...

This session contains the terminology, principles, and steps needed to read and interpret the Nielsen Ratings Book. Click here to download the handouts for this session Click here to download the slides for this...

Ron Steiner unveils more street-smart skills and covers what it means to sell strategically. Click here to download the slides for this session