Learn the strengths and weaknesses of local radio stations and how you can position your station most effectively against them! Click here to download the slides for this session

Learn the strengths and weaknesses of the local newspaper and how you can position your station most effectively against it! Click here to download the handouts for this session Click here to download the slides for this...

This session contains the terminology, principles, and steps needed to read and interpret the Nielsen Ratings Book. Click here to download the handouts for this session Click here to download the slides for this...

Ron Steiner unveils more street-smart skills and covers what it means to sell strategically. Click here to download the slides for this session

Ron Steiner concludes his explanation of the strategies and principles behind negotiating television advertising contracts. Click here to download the slides for this session

Ron Steiner begins his explanation of the strategies and principles behind negotiating television advertising contracts. Click here to download the slides for this session

Ron Steiner talks about the basics behind television advertising and how it works behind the scenes. Click here to download the slides for this session

Ron Steiner gives an overview of the process of calculating the values of different media metrics as well as how to figure an ROI. Click here to download the handouts for this session Click here to download the slides for this...

Ron Steiner discusses some very key concepts and principles that are applicable to new and seasoned sellers alike. Click here to download the handouts for this session Click here to download the slides for this...

Voice mail no longer needs to be the end of your efforts to reach customers. Learn how to identify a person’s communication style through voice mail and how to leave messages that have a much better chance of being...