Jeff Schmidt, Vice President of the Radio Advertising Bureau, takes LIVE broadcaster questions!  In this session:

  • How do we get ready mentally despite everything that is going on in our lives?
  • When it comes to the four levels of sellers, do different levels work better with different kinds of customers? In other words, is one approach better for a new small mom and pop business while another approach is better for a larger, more established business?
  • What if the solutions you come up with for the client include more than advertising? Is it out of bounds to suggest help in business areas that seem like obvious blind spots?