The U.S. Travel Association reports that visa processing delays and global travel barriers have cost the American economy over $1 billion in 2023 alone. International travelers face long wait times—often exceeding 400 days—for U.S. visitor visas, deterring tourism and business travel. These disruptions impact hotels, restaurants, attractions, and retail sectors nationwide. The Association urges federal action to streamline visa systems and restore America’s competitiveness. For broadcasters, this signals a prime opportunity to support recovery through campaigns that rebuild traveler confidence and spotlight local tourism assets.

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Local Business Types for Broadcasters to Consider Contacting

  • Local Tourism Boards and Visitor Bureaus
    These organizations are eager to reignite travel interest and can benefit from broadcast campaigns that highlight regional attractions and events.
  • International-Friendly Hotels and Hospitality Groups
    Properties catering to global guests can use broadcast platforms to reassure travelers, promote amenities, and showcase cultural inclusivity.
  • Airport Transportation and Shuttle Services
    These businesses are directly impacted by travel volume and can leverage broadcast visibility to attract bookings and build brand trust.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Rediscover America” – A series featuring local destinations, cultural events, and travel tips, designed to inspire domestic and international travel while supporting regional economies.
  • TV Station Commercial Idea: “Welcome Back, World” – A visual campaign showcasing how local businesses are ready to host global visitors again, emphasizing hospitality, safety, and unique experiences.
  • Digital Advertising Campaign Idea: “Travel Reboot Challenge” – A social media-driven campaign inviting users to share travel dreams, vote on top destinations, and unlock exclusive offers from local tourism partners. Includes interactive maps, countdowns, and limited-time booking incentives.

This LBS Ad Intel summary is based on information from U.S. Travel Association.