Article Summary
Health care spending in the U.S. surged by 7.5% in 2023, reaching $4.9 trillion or $14,570 per capita. This marks the highest growth rate since 2003, excluding the pandemic years. The increase was driven by higher utilization of health care goods and services, alongside a record-high insured rate of 92.5%. Spending on prescription drugs and hospital care saw the largest growth, rising by 11.4% and 10.4%, respectively. For the first time since the pandemic, health care spending outpaced GDP growth, accounting for 17.6% of GDP in 2023. These trends highlight the growing financial pressures on the health care system and the need for sustainable solutions.
Local Business Types for Broadcasters to Consider Contacting
- Pharmacies: These businesses can promote their role in providing essential medications, emphasizing their importance in the growing prescription drug market.
- Health Insurance Providers: Highlight their efforts to offer comprehensive coverage, addressing the increasing demand for insured health care services.
- Medical Equipment Suppliers: Advertise their products as critical tools for hospitals and clinics adapting to rising health care utilization rates.
Three Creative Campaign Ideas for Broadcasters to Consider
- Spotlight Prescription Accessibility: Develop campaigns that emphasize the availability and affordability of medications at local pharmacies, appealing to health-conscious consumers.
- Promote Comprehensive Coverage: Create advertising that showcases health insurance providers’ plans, targeting individuals seeking reliable and affordable health care options.
- Highlight Advanced Medical Tools: Design campaigns that feature innovative medical equipment, demonstrating how suppliers support hospitals in meeting growing patient needs.
This LBS Ad Intel summary is based on information from this article found on AMA.
