LBS Auto Expert, John Tkac, answers LIVE broadcaster questions! In this session:
- Which is more profitable for a dealer, a new or a used car, and which is more strategic to advertise?
- A lot of dealer digital is not as much clicks as it is pre-roll video ads and that’s what is hurting radio the most. How does radio sell against this?
- I am new to selling broadcast. When going to auto dealers, how should I start the initial conversation with the decision maker? What type of questions do you start with or what parts of the business should I ask about?
