Last year, FIFA president Gianni Infantino hailed the upcoming World Cup as the equivalent of “104 Super Bowls,” quantifying just how big the sport known as football worldwide is—or, at least in comparison to America’s football version. With the average Super Bowl getting 125.6 million views annually, Infantino expects the World Cup to attract the equivalent viewership of three Super Bowls a day f…
U.S. hotels call World Cup a ‘non-event’ and 80% see bookings below falling short of expectations | Fortune







