U.S. News Revamps Hospital Rankings with Local Focus

Article Summary

U.S. News & World Report has released its 2025–2026 Best Hospitals rankings, introducing a major shift in methodology for regional evaluations. This year’s “Best Regional Hospitals” list features 504 hospitals across 49 states and 95 metro areas, selected solely based on performance in 22 procedures and conditions—removing previous reliance on specialty rankings and expert opinion.

The updated approach emphasizes real-world patient outcomes, including survival rates, complication rates, and readmission metrics. Nearly 90% of previously recognized regional hospitals retained their titles under the new system. U.S. News also expanded its “Honor Roll” to include 20 top-performing hospitals nationwide, based on excellence across both specialties and procedures. The rankings aim to empower consumers with localized, data-driven insights for choosing high-quality care close to home.

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Local Business Types for Broadcasters to Consider Contacting

Rehabilitation Centers – With rankings now focused on outcomes, rehab facilities can highlight their success rates and patient recovery stories through broadcast campaigns.
Home Health Agencies – These providers can align with the emphasis on continuity of care and outcomes, using local media to build trust and visibility.
Medical Transportation Services – As regional rankings gain traction, these businesses can promote their role in connecting patients to top-rated facilities, reinforcing accessibility and reliability.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Ranked for Recovery” – Feature testimonials from patients and providers at high-performing regional hospitals, emphasizing local excellence and outcomes.
TV Station Commercial Idea: “Your Neighborhood’s Best” – Create a visual spotlight on top-ranked hospitals in the viewing area, using emotional storytelling to build community pride and healthcare awareness.
Digital Advertising Campaign Idea: “Find Your Hospital Match” – Launch an interactive quiz or map that helps users identify top-performing hospitals nearby based on their health needs, paired with shareable graphics and local provider features.