UNFI Spotlights Holiday Trends to Boost Grocery Sales

Article Summary

United Natural Foods, Inc. (UNFI) hosted its Holiday and Winter Selling Show in Uncasville, Connecticut, connecting over 1,400 retailers with 750 suppliers and showcasing thousands of products across grocery categories. UNFI experts revealed top trends shaping the season: promotional activity now drives one-third of grocery volume; private label products are surging with projected 40% growth by 2030; challenger brands are gaining traction with 27% sector growth; and health-forward items like high-protein and fresh options are outperforming traditional categories. In-store experiences and unique assortments continue to be key traffic drivers. UNFI’s Professional Services, including its Scan Advantage platform, help retailers align product mix and promotions with consumer insights. The event also honored 31 suppliers for excellence in innovation, category leadership, and brand performance.

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Local Business Types for Broadcasters to Consider Contacting

Independent Grocery Stores – These retailers can benefit from broadcast campaigns that spotlight emerging trends like private label growth and health-forward assortments, helping them compete with national chains.
Local Food Co-ops – With a focus on organic and specialty items, co-ops are well-positioned to leverage UNFI’s insights. Broadcast promotions can amplify their seasonal offerings and community-driven values.
Holiday Pop-Up Markets – These seasonal vendors thrive on trend-driven assortments and experiential shopping. Broadcasters can help them attract foot traffic by showcasing unique products and festive promotions.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Grocery Gold Rush” – A fast-paced ad highlighting the top five grocery trends of the season, encouraging listeners to visit local stores embracing innovation and value.
TV Station Commercial Idea: “Holiday Aisle Makeover” – A visual segment featuring a local grocer revamping their store layout and product mix based on UNFI’s insights, with customer reactions and expert commentary.
Digital Advertising Campaign Idea: “Trend Tracker Tuesdays” – A weekly social media series spotlighting one seasonal grocery trend, paired with local store features, limited-time offers, and interactive polls to drive engagement.