Voicemail Scripting

Writing a voicemail script is a small time investment that helps you increase callbacks, identify ways to connect with clients, and focus on your clients’ needs instead of your own. This worksheet details how to write a successful voicemail script and provides a sample script to follow.

1. Introduction

Writing a voicemail script is a small time investment that helps you

increase callbacks,
identify ways to connect with clients, and
focus on your clients’ needs instead of your own.

This document covers the following:

Voicemail Basics
Sample Voicemail Script

2. Voicemail Basics

Goals for Voicemail

Keep in mind the following goals when writing a voicemail script.

1. Establish a connection.

Remember, you are not calling to sell. You are calling to build a relationship.

2. Focus on a specific client need.

Demonstrating an understanding of your client’s business immediately sets your call apart from other account executives.

3. Pitch ideas.

Don’t be afraid to give ideas away—they are an investment in the relationship.

Conversation Starter

Since voicemail messages are brief, the conversation starter is particularly important for establishing a connection. Choose a conversation starter that addresses a very specific opportunity or challenge for which you can provide solutions. This is your best chance to engage the client and ensure a callback.

E-mail Request

To avoid playing voicemail tag, request that the client leave their e-mail address on your voicemail if they don’t get you live.

3. Sample Voicemail Script

Situation

Potential Client: Local Florist
Account Executive: Ed Smith
Conversation Starter: Client’s web tool that lets you build your own floral arrangements online.