Writing a voicemail script is a small time investment that helps you increase callbacks, identify ways to connect with clients, and focus on your clients’ needs instead of your own. This worksheet details how to write a successful voicemail script and provides a sample script to follow.
Writing a voicemail script is a small time investment that helps you
- increase callbacks,
- identify ways to connect with clients, and
- focus on your clients’ needs instead of your own.
This document covers the following:
- Voicemail Basics
- Sample Voicemail Script
2. Voicemail Basics
Goals for Voicemail
Keep in mind the following goals when writing a voicemail script.
1. Establish a connection.
Remember, you are not calling to sell. You are calling to build a relationship.
2. Focus on a specific client need.
Demonstrating an understanding of your client’s business immediately sets your call apart from other account executives.
3. Pitch ideas.
Don’t be afraid to give ideas awayâ€”they are an investment in the relationship.
Since voicemail messages are brief, the conversation starter is particularly important for establishing a connection. Choose a conversation starter that addresses a very specific opportunity or challenge for which you can provide solutions. This is your best chance to engage the client and ensure a callback.
To avoid playing voicemail tag, request that the client leave their e-mail address on your voicemail if they don’t get you live.
3. Sample Voicemail Script
- Potential Client: Local Florist
- Account Executive: Ed Smith
- Conversation Starter: Client’s web tool that lets you build your own floral arrangements online.
Hi, I’m Ed Smith and I just noticed your new web feature that lets people create their own floral arrangements online. It’s very cool and I’ve already told a few people about it. I work at WWAR and we have a huge Mother’s Day initiative coming up that I thought could help generate a lot of new orders using your new online tool. Let me know when you have some time to discuss a few marketing ideas. I can be reached at 598-555-1212. And if you don’t get me live, please leave your email address. Thank you.