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Depth of Assortment
Chris Fleming, President of CD Media Consulting, reveals a large opportunity that many sales reps are missing out on!

Motivating Yourself in Today’s Economy: Be Willing to Lead
Gary Moore reminds us to actively be willing to make a difference and to keep an eye out for opportunities.
More options for your consideration!
Relentless Tenacity
Chris Fleming, President of CD Media Consulting, describes the selling tenacity of a beach vendor and what broadcasters can learn from being relentless.
60-40
Chris Fleming, President of CD Media Consulting, defines 60/40 and warns about the dangers of making too many decisions based on our emotions.
Mind the Gap
Chris Fleming, President of CD Media Consulting, shares the dangers of allowing too much time to pass during the sales process and the importance of keeping it moving along at a proper pace.
Know Your Number
Chris Fleming, President of CD Media Consulting, describes the vital role that "knowing your number" plays in your continued sales success.
Don’t Sell Advertising, Sell Ideas!
Chris Fleming, President of CD Media Consulting, explains why your greatest value to your prospects and clients lies in the ideas that you present to them!
Fair is Often One-Sided
Chris Fleming, President of CD Media Consulting, suggests that broadcast pros are better off when they pursue equity in business deals rather than fairness.
The Half-Life Waiting Trap
Chris Fleming, President of CD Media Consulting, explains what a half-life is and how it directly impacts your chances of getting a sale!
Desperation is a Bad Perfume
Chris Fleming, President of CD Media Consulting, warns about the common practices of desperation and panic selling and how they significantly hurt us and our stations over the long term.
The Framework for Follow Up
Chris Fleming, President of CD Media Consulting, shares why it is vital for broadcast sellers to have excellent follow up skills!
Motivating Yourself in Today’s Economy: Personal Character
Gary Moore emphasizes the importance of excellent character today and drawing on your past experiences.
Motivating Yourself in Today’s Economy: Team Members
Gary Moore reminds us that many of our peers are really trying and urges us to remember that our success helps others.
Motivating Yourself in Today’s Economy: Mt. Everest
Gary Moore offers insight into setting your goals correctly and why you need to recognize small victories every day.
Motivating Yourself in Today’s Economy: Moral Standing
Gary Moore stresses the importance of being known by your high moral character and principles and talks about how your actions are what build trust with prospects, clients, and coworkers.
Motivating Yourself in Today’s Economy: Sales Banner
Gary Moore discusses the mindsets of treating sales like a profession, going above and beyond, and getting help with obstacles.
Motivating Yourself in Today’s Economy: Your Next Meal
Gary Moore explains who your competition is and offers an approach to your efforts centered around defeating your competitors every day!
Motivating Yourself in Today’s Economy: Develop A Sense of Urgency
Gary Moore defines the role of urgency in your professional success, focuses on what your peers do well, and offers insight into the importance of continuing your sales education.
Motivating Yourself in Today’s Economy: Kill Self-Pity
Gary Moore discusses the value of loyal customers and urges us to spend our time thinking like a business owner.
Motivating Yourself in Today’s Economy: Use Your Audience
Gary Moore offers a look at your audience, taking advantage of the business environment you find yourself in, and why you MUST always be inventing and innovating!