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People Are Bad At Math
Chris Fleming, President of CD Media Consulting, describes several retail pricing techniques and how you and your clients can implement them to increase sales.
Motivating Yourself in Today’s Economy: Prepare Future leaders
Gary Moore explains why you should find someone to mentor and how you can help develop the next line of leaders.
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You Can Charge a Premium for Original Ideas – Part 2
Chris Fleming, President of CD Media Consulting, wraps up his discussion on original ideas and how they are a primary source of strong revenue streams for you, your station, and your customers!
You Can Charge a Premium for Original Ideas – Part 1
Chris Fleming, President of CD Media Consulting, suggests that original ideas are a primary source of strong revenue streams for you, your station, and your customers!
Inversion
Chris Fleming, President of CD Media Consulting, explains how the fear of loss and the hope of gain work against each other and how you can use them both to increase your selling success!
They Said “No”, Now What?
Chris Fleming, President of CD Media Consulting, warns about the certainty that a prospect will tell us "no" and why we should develop a plan for when this happens!
The Future Cost of Short-Term Decisions
Chris Fleming, President of CD Media Consulting, shares why making decisions to satisfy short-term goals can hurt in the long run!
Depth of Assortment
Chris Fleming, President of CD Media Consulting, reveals a large opportunity that many sales reps are missing out on!
Relentless Tenacity
Chris Fleming, President of CD Media Consulting, describes the selling tenacity of a beach vendor and what broadcasters can learn from being relentless.
60-40
Chris Fleming, President of CD Media Consulting, defines 60/40 and warns about the dangers of making too many decisions based on our emotions.
Mind the Gap
Chris Fleming, President of CD Media Consulting, shares the dangers of allowing too much time to pass during the sales process and the importance of keeping it moving along at a proper pace.
Motivating Yourself in Today’s Economy: Invest In Positive Input
Gary Moore discusses the importance of guarding your mind and developing a professional & positive reading habit!
Motivating Yourself in Today’s Economy: Remember Your Strength
Gary Moore offers a reminder that you have an enviable reach, variety of products, and target audiences.
Motivating Yourself in Today’s Economy: Make a Difference
Gary Moore reviews the importance of remembering your greater mission and consciously considering your station's role in providing community news & information.
Motivating Yourself in Today’s Economy: Will Things Get Better?
Gary Moore encourages us to begin our planning with actual local reality and to stop wasting our time & emotions wishing for the "good old days".
Motivating Yourself in Today’s Economy: You Can Either Cry or Try
Gary Moore discusses why we can never lose hope and why complaining & focusing on negatives is a waste of your time & energy.
Motivating Yourself in Today’s Economy: Be Willing to Lead
Gary Moore reminds us to actively be willing to make a difference and to keep an eye out for opportunities.
Motivating Yourself in Today’s Economy: Personal Character
Gary Moore emphasizes the importance of excellent character today and drawing on your past experiences.
Motivating Yourself in Today’s Economy: Team Members
Gary Moore reminds us that many of our peers are really trying and urges us to remember that our success helps others.
Motivating Yourself in Today’s Economy: Mt. Everest
Gary Moore offers insight into setting your goals correctly and why you need to recognize small victories every day.