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What Is Your Blind Spot?
Chris Fleming, President of CD Media Consulting, describes the disadvantages to being blind to your own professional blind spots and what to do about it!
Integrating Digital – More of Your Peers
LBS President Gary Moore looks at what more of your peers are saying are the key points to a successful, integrated advertising campaign! Click here to download the slides and quotes from this sales meeting series!
More options for your consideration!
Spend Less Time on Non-Selling Activities
Chris Fleming, President of CD Media Consulting, shares some thought-provoking comments about how easy it is to rob ourselves of prime selling opportunities by failing to recognize how valuable our time is!
One Year From Now, You Will Wish You Started Sooner
Chris Fleming, President of CD Media Consulting, shares strategies we can all apply to our professional lives to elevate our selling skills into the top 10% of the market within twelve months (and maybe even less!).
Brand-Specific, Platform-Agnostic
Chris Fleming, President of CD Media Consulting, suggests an approach to supporting our clients' marketing efforts that focuses on their brand and that will be effective across all media platforms.
The High Cost of Inaction
Chris Fleming, President of CD Media Consulting, explains the danger of doing nothing, the importance of calculating risks, and the rewards of wisely choosing which risks to act on.
Transference
Chris Fleming, President of CD Media Consulting, warns about the pitfalls of being unsure, the benefits of being confident, and what happens when we transfer each of those feelings to clients/prospects.
Control the Conversation
Chris Fleming, President of CD Media Consulting, shares his thoughts on the value of directing sales conversations towards a predetermined goal.
Creative vs. Innovative
Chris Fleming, President of CD Media Consulting, reveals his thoughts on creativity vs. innovation and the different roles they play as you serve your prospects and clients.
Persuasion
Chris Fleming, President of CD Media Consulting, describes the relationship between persuasion and manipulation in your selling efforts.
Price is a Four-Letter Word
Chris Fleming, President of CD Media Consulting, describes and cautions against the danger of sharing price before value has been established.
Integrating Digital – Your Peers
LBS President Gary Moore focuses on what your peers are saying are the key points to a successful, integrated advertising campaign! Click here to download the slides and quotes from this sales meeting series!
Integrating Digital – Earn the Right
LBS President Gary Moore discusses earning "the right" to ask for the sale and covers proven closing strategies you can use in the field today! Click here to download the slides and quotes from this sales meeting series!
Integrating Digital – Your Team, Your Vendors, Your Clients
LBS President Gary Moore discusses an integrated team culture, what you need from vendors, and a strategy for showing prospects and customers the value your station brings them! Click here to download the slides and quotes from this sales meeting series!
Integrating Digital – Strategies and Dangers
LBS President Gary Moore discusses some key principles and strategies you need to implement in your station today. In addition, Gary covers a VITAL no-no that far too many broadcast sales pros commit far too often! Click here to download the slides and quotes from...
Integrating Digital – Real Approaches
LBS President Gary Moore discusses two innovative solutions that you can employ today and three ways that your peers are using integrated solutions right now! Click here to download the slides and quotes from this sales meeting series!
Integrating Digital – The Challenge
LBS President Gary Moore explains that we have come a long way, asks who we are, wonders if we should sell everything, and much more! Click here to download the slides and quotes from this sales meeting series!
Why Should and Must a Business Advertise – Part 4
Gary Moore wraps up his series explaining not only why a business should advertise, but why it MUST! In this session, Gary concludes with TEN more reasons to use as a response for when you hear this objection.
Why Should and Must a Business Advertise – Part 3
Gary Moore continues his series explaining not only why a business should advertise, but why it MUST! In this session, you’ll further develop and enhance your list of responses for prospects who say that they don’t have a need to run an ad campaign.
Why Should and Must a Business Advertise – Part 2
Gary Moore continues his series explaining not only why a business should advertise, but why it MUST! In this session, you'll further develop and enhance your list of responses for prospects who say that they don't have a need to run an ad campaign.