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Simplicity is Sophistication
Chris Fleming, President of CD Media Consulting, suggests that we make selling broadcast and working with our station too complicated. Instead, we should aim for simplicity with our clients and prospects.
Developing Fiercely Loyal Customers – 10 Things Buyers Dislike
In this valuable session, Gary Moore reveals 10 things buyers dislike, how to avoid them, and why it's very valuable that you know what they are!
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The Rate Conversation
Chris Fleming, President of CD Media Consulting, warns about the dangerous ground we find ourselves on when it comes to increasing rates and provides one tactic we can consider to position ourselves better.
What Is Your Process?
Chris Fleming, President of CD Media Consulting, shares his point of view on why we all need a sales process and what a good sales process looks like.
What Do You Recommend?
Chris Fleming, President of CD Media Consulting, reveals the power of recommendations and endorsements for LOCAL prospects and clients!
What Are Your Future Horizon Goals?
Chris Fleming, President of CD Media Consulting, defines and describes the importance on constantly setting long-term goals for ourselves and how that impacts our outlook on the present and the future.
It Worked So Well We Quit Doing It
Chris Fleming, President of CD Media Consulting, describes and cautions against the tendency we all have of stopping the implementation of processes and mindsets that work in favor of complacency.
Believe in You and What You Can Do
Chris Fleming, President of CD Media Consulting, shares his perspective on why saying "yes" is often a great idea!
Increase Your Win Rates
Chris Fleming, President of CD Media Consulting, describes principles you can employ to minimize the number of sales calls that go nowhere!
Learn Your Customer’s Language
Chris Fleming, President of CD Media Consulting, explains why it is SO important for broadcast sales professionals to take the time to discover the terms and issues that our prospects and clients use and face every single day.
Why Do We Talk Like That?
Chris Fleming, President of CD Media Consulting, suggests that the sales cliches we are all guilty of using hinder our ability to convert prospects into clients and clients into super clients!
Developing Fiercely Loyal Customers – Feel, Felt, and Found
In this valuable session, Gary Moore discusses why your station should be known for offering superior customer service, what is required to provide it, and the "feel, felt, and found" process.
Developing Fiercely Loyal Customers – Four-Way Promise
In this valuable session, Gary Moore helps us redefine good customer service, introduces the "four-way promise", explains why the customer is NOT always right, and MUCH more!
Developing Fiercely Loyal Customers – Customer Service Focus
In this valuable session, Gary Moore covers why customer service is important to broadcast sales pros, the concept of "promise a lot, deliver more", and the danger of indifferent customers.
Developing Fiercely Loyal Customers – Self Management and Service
Gary Moore explains why self management and a service orientation is critical to developing fiercely loyal customers!
Developing Fiercely Loyal Customers – Service Plan
In this valuable session, Gary Moore explains that today's sales pros have to do everything, why you need a customer service plan, what salespeople sometimes forget, and the value of existing customers!
Developing Fiercely Loyal Customers – Respect and Composure
Gary Moore explains why your ability to demonstrate respect and maintain your composure is critical to developing loyal customers!
Developing Fiercely Loyal Customers – Customer Profile Tool
Gary Moore introduces the first step in developing a customer profile tool. In this session, he starts with you, the broadcast sales pro, and discusses foundational professional characteristics such as work ethic, dependability, initiative, integrity, and more!
Becoming the Best Marketing Consultant – Performance
Gary Moore discusses what it is to create inspired performance and then offers ten qualities you can develop to actually do it!
Becoming the Best Marketing Consultant – High Character
Gary Moore explains why it is important for you to be a broadcaster of high character and offers lots of practical steps you can take to become and remain one!