LBS Creative and AI Expert Tim Burt answers LIVE broadcaster questions! In this session:
- AI is the shiny thing out there right now. How can I convince a local client that they need our help in designing their creative instead of just using whatever AI generates?
- We use ChatGPT to assist with creative wording when we are writing scripts. How much of the copy do we need to change to not get hit with plagiarism? ChatGPT offers suggestions at the end of each version of the copy it creates. I usually let it give me multiple options. If I take some sections from a couple of these samples to jazz up the original script and then add in the local name & info, would that be enough changes?
- You mentioned that you pay for Google Gemini. I like to use Microsoft CoPilot for free. Something made you decide to go for a paid AI instead of a free option. What criteria should I be considering when choosing an AI service?
