JPMorgan Chase is aggressively expanding its physical branch network, planning over 160 new branches in 2026 and 500 total by 2027, a counter-intuitive move in a digital-first banking era.
This “fortress” strategy aims to deepen customer relationships, drive cross-selling, and capture high-value segments, leveraging physical presence as a competitive moat against smaller, digitally-…
Why is JPMorgan Chase Expanding its Branch Network in a Digital Age
