Article Summary
Hotels looking to increase direct bookings must focus on optimizing their websites, offering exclusive perks, and improving search visibility. A well-designed website that loads quickly, displays real-time availability, and features a prominent booking button can significantly boost conversions. Properties that highlight direct booking advantages—such as free breakfast, rate guarantees, and exclusive perks—see higher engagement. Additionally, search optimization and retargeting strategies help hotels stay top-of-mind for travelers, ensuring they return to book directly instead of through third-party platforms.
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Local Business Types for Broadcasters to Consider Contacting
- Hotel Loyalty Program Providers – Businesses specializing in rewards programs can highlight strategies for encouraging repeat bookings.
- Travel Influencers & Content Creators – Experts in digital engagement can showcase how hotels can leverage social media to drive direct reservations.
- Revenue Management Consultants – Professionals focused on pricing strategies can provide insights into optimizing rates for direct bookings.
Three Creative Campaign Ideas for Broadcasters to Consider
- Experiential Marketing Activation – Host an in-person hotel event where travelers can experience the perks of direct booking firsthand, like exclusive room upgrades or dining discounts.
- Interactive Booking Challenge – Launch a digital campaign where users compare the benefits of direct booking versus third-party platforms, with incentives for those who book directly.
- Influencer-Led Virtual Staycation – Partner with travel influencers to showcase the full experience of a direct-booking stay, including behind-the-scenes perks and personalized service.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Hospitality Net.