Mark Landon, Trent Taylor, and Sam King from CTVBuyer take LIVE broadcaster questions! In this session:

  • How do I get my broadcast executives interested and motivated into the streaming world?
  • Can you go over again why it’s important to view CTV as another streaming device like a phone or tablet, and does it relate to how cable was viewed over a decade ago?
  • Isn’t streaming a great and powerful tool to bring to agencies to show how much we have to offer?
  • I don’t think streaming is taking any money out of my market. How would I find out if it does?
  • Would I as a station pay for CTV ads when I order them or does the client purchase them in advance?
  • This all seems really complex and difficult to distill into a sales pitch for a local business. How would you present this as simply and clearly as possible? Would you just talk about being able to reach additional audiences?
  • Can you discuss how and whether Broadcast TV contributes to rising OTT usage? I just was a bit unclear on the decline graphic and wonder why it does not also help us to see how Broadcast TV feeds or retransmits to Hulu, YTV, and others that carry local stations. I want to acknowledge the clear growth of OTT but it should also take into account that TV is already everywhere and even riding the updraft of growing CTV/OTT. Is that right?
  • Did you mention that a radio station needs an app for streaming? If so, can you please explain why again?
  • Aren’t streaming services like Netflix commercial free? Are they just included on your earlier slides as an example of OTT? You don’t mean that they are selling air time, right?
  • Do I have to worry about advertisers wanting to buy CTV more than my station?
  • Can you comment on this statement in the context of selling to local businesses? “Sell the audience you can reach, not the channels.” In other words, a client may say they want a certain channel, or channels, but that is not necessarily where the viewers are. It seems like a client can get more bang for their buck if they don’t limit their channel selection.
  • What is the difference between CTV and OTT?