Chris Fleming, President of CD Media Consulting, says that traditional broadcast advertising isn’t on trial, but too often we speak to prospects and clients like it is. In this session, learn how to shift your approach, selling like a prosecutor rather than a defense attorney, confidently building a compelling argument. Discover the latest outreach strategies that connect with advertisers, avoid blind benchmarking and misleading comparisons that weaken your pitch, and explore how purpose, not pressure, drives better sales conversations and a stronger culture.