LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don’t see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?