Automotive Sales: Attacking "Other", Part 1 Automotive Sales Ideas In this first of two videos on attacking “Other” advertising, John Tkac explains what exactly “Other” is and how to challenge dealers to measure its effectiveness. Related LBS Videos:Automotive Sales: Attacking "Other", Part 2Driving Sales with "Marketing Speak"6 Steps to Reducing "Client Won't Buy-itis" - Part 16 Steps to Reducing "Client Wont Buy-itis" - Part 2Using Data to "WOW" Your Clients and ProspectsSelling to Local Auto Dealers in a "Virtual Crazy" WorldIntegrating Broadcast, Digital, and Other Solutions for Incremental Revenue - Part 1Integrating Broadcast, Digital, and Other Solutions for Incremental Revenue - Part 2Integrating Broadcast, Digital, and Other Solutions for Incremental Revenue - Part 3Integrating Broadcast, Digital, and Other Solutions for Incremental Revenue - Part 4