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Ever wonder how a car dealer makes money? In this segment, John Tkac provides a broadcast sales strategy that will work for EVERY franchise dealer! This strategy centers on “dealer cash” and what that means to your local car dealers.  He also introduces a program that auto manufacturers use to push their dealers to make more sales. It is called “Stair Step Dealer Cash” and it is a HUGE key to you selling more advertising to your local auto dealers!