Web Sales Basics: Matching Digital Capabilities with Clients’ Goals Web Sales Basics Stephen Warley provides an overview of digital capabilities and explains how to match these capabilities to your clients’ marketing goals and budget. Related LBS Videos:Web Sales Basics: Basic Web MessagingWeb Sales Basics: Your Strengths for Selling the WebWeb Sales Basics: Selling the Web with BroadcastWeb Sales Basics: Key Differences Between Broadcast and the WebWeb Sales Basics: Rethinking Your Sales ApproachWeb Sales Basics: Email AdsWeb Sales Basics: Streaming Audio AdsWeb Sales Basics: Video Pre-Roll AdsWeb Sales Basics: Display AdsWeb Sales Basics: Direct Marketing Jargon and Metrics