With the addition of a loyalty program, Ally is intent on boosting engagement and primacy with its consumer bank customers.
The digital bank aims to build on the “legacy” established with its high-yield savings offering and grow its relevancy with customers’ everyday spending and investing, said Lindsay Sacknoff, Ally’s president of consumer banking.
The Detroit-based bank announced its Loyally l…
Ally bets on loyalty perks to boost consumer bank strategy | Banking Dive
