Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, discusses a seven overlooked details that will make you better prepared to build and enhance your selling efforts during a time of economic recovery.  Just some of the things covered include:

  1. Competitive money – where is it, and why do people buy competitive media when they could be buying us?
  2. Reducing cancellations with just a couple of the right questions
  3. 7 “Must Ask” questions in every CNA – and if you don’t ask them, it isn’t a CNA. A spreadsheet to show you why? Absolutely!
  4. Benefit-oriented presentations (and yes, we’ll have a template)
  5. Giving clients who don’t like to plan farther than a month out a tool to help YOU help them plan further out
  6. Customer service tips to share with your clients to help them close more business
  7. The Grand Poobah Appointment list

Click here to download the slides for this session!