Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, discusses a seven overlooked details that will make you better prepared to build and enhance your selling efforts during a time of economic recovery. Just some of the things covered include:
- Competitive money – where is it, and why do people buy competitive media when they could be buying us?
- Reducing cancellations with just a couple of the right questions
- 7 “Must Ask” questions in every CNA – and if you don’t ask them, it isn’t a CNA. A spreadsheet to show you why? Absolutely!
- Benefit-oriented presentations (and yes, we’ll have a template)
- Giving clients who don’t like to plan farther than a month out a tool to help YOU help them plan further out
- Customer service tips to share with your clients to help them close more business
- The Grand Poobah Appointment list