LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:
- If likes, views, and reshares are the important metrics for social media, how can I help a client to get excited about pursuing them? I’m thinking about one specific furniture store client who tells me that “likes” don’t pay the bills.
- It seems like some clients, like restaurants with their happy hours, etc., lend themselves to constantly creating content and others, like attorneys, would make sense to be less frequent. How do you decide how often to create new content for a client? Is it just common sense or is there a resource I can check?
