LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- Do you have advice for sales on NPR stations? We are limited as to what we can say in our underwriting spots. I would love to get auto dealers on our stations.
- What is your strategy when you deal with a client who thinks they know everything about advertising – and they DO know enough jargon to be dangerous – how do you redirect them without offending them?
- How would you apply SOS when presenting to a mortuary?
