J.D. Power Study Highlights Improved Home Improvement Retail Experience

Article Summary

The 2025 J.D. Power U.S. Home Improvement Retailer Satisfaction Study reveals that 64% of shoppers would definitely return to their store, a 9% increase from 2024. The study attributes this improvement to proactive employees who enhance the shopping experience by maintaining clean stores, greeting customers, and offering helpful suggestions. Additionally, more shoppers are researching products online before visiting stores, leading to more informed purchasing decisions. Lowe’s ranks highest in customer satisfaction with a score of 680, followed by Ace Hardware at 672.

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Local Business Types for Broadcasters to Consider Contacting

Home Improvement Retailers – Stores can highlight their customer service improvements and digital tools to attract more shoppers.
Retail Consulting Firms – Businesses specializing in customer experience strategies can offer insights into optimizing retail interactions.
Online Shopping Platforms – E-commerce providers can showcase how digital research enhances in-store shopping experiences.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea – A segment featuring customer testimonials on improved shopping experiences at home improvement stores.
TV Station Commercial Idea – A visually engaging ad showcasing proactive employees assisting customers, emphasizing service quality.
Digital Advertising Campaign Idea – A social media challenge where shoppers share their best in-store experiences, fostering engagement and brand loyalty.