Zillow Reports New Listings Outpacing Home Sales Nationwide

Article Summary

Zillow’s latest data reveals that new home listings increased by 9.8% from March to April 2025, and 7.6% year-over-year, surpassing sales growth nationwide. Inventory levels are up nearly 20% compared to last year, reaching highs not seen since August 2020. Despite the rise in available homes, pending sales dropped 2.5% year-over-year, indicating a slowdown in buyer activity. Nearly 25% of Zillow listings underwent price cuts in April, marking the highest share for this time of year since 2018. Analysts suggest economic uncertainty has kept some buyers on the sidelines, but improved affordability could lead to a rebound in the coming months.

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Local Business Types for Broadcasters to Consider Contacting

Real Estate Agencies – Firms can highlight increased inventory and pricing trends to attract buyers and sellers.
Mortgage Lenders – Financial institutions can provide insights into lending conditions amid shifting market dynamics.
Home Improvement Contractors – Businesses can promote renovation services as sellers look to enhance property appeal in a competitive market.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea – A segment featuring real estate experts discussing how buyers can navigate the growing inventory and price fluctuations.
TV Station Commercial Idea – A visually engaging ad showcasing the surge in home listings, emphasizing opportunities for buyers.
Digital Advertising Campaign Idea – A social media challenge where users share their experiences with home buying or selling in the current market, fostering engagement and discussion.