Survey Finds 72% of Shoppers Would Pay More for Brands They Love

Article Summary

A new study by Zeno Group reveals that 72% of shoppers would remain loyal to their favorite brands even if it meant paying higher prices. The survey also found that 87% of American consumers support the brands they love, even when it’s inconvenient. Gen Z shoppers prioritize transparency and innovation, favoring brands that align with their identity, while millennials value consistency and shared values. However, loyalty has its limits—38% of respondents said they would stop supporting a brand if they lost trust in it, with price increases and declining quality being the top reasons for disengagement.

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Local Business Types for Broadcasters to Consider Contacting

Customer Experience Consulting Firms – Businesses specializing in consumer engagement can provide insights into how brands can enhance loyalty through personalized interactions.
Subscription-Based Retail Services – Companies offering loyalty programs and exclusive memberships can highlight strategies for maintaining long-term customer commitment.
Marketing & Advertising Agencies – Businesses focused on brand storytelling can highlight ways to reinforce emotional connections with customers.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea – A segment featuring consumer behavior experts discussing brand loyalty and what drives shoppers to stay committed.
TV Station Commercial Idea – A visually engaging ad showcasing real customer testimonials about why they remain loyal to their favorite brands.
Digital Advertising Campaign Idea – A social media challenge where users share their most-loved brands and why they continue to support them, fostering engagement and brand awareness.